Introduction
Pardot is a powerful marketing automation tool that helps businesses streamline their marketing processes, generate leads, and increase revenue. One of the most overlooked features available is Pardot Snippets. Pardot Snippets are reusable pieces of code or text that can be added to emails, landing pages, and forms. They save time and effort by allowing users to quickly insert pre-written content into their marketing materials. In this blog post, we’ll discuss the benefits of Pardot snippets and how they can help boost your marketing efforts.
Benefits of Pardot Snippets
1. Save Time
One of the main benefits of Pardot snippets is that they save time. Instead of typing out the same content over and over again, users can create a snippet once and reuse it as many times as they need to. This is particularly useful for businesses that send out a lot of emails or create a lot of landing pages. With Pardot snippets, users can quickly insert pre-written content into their marketing materials without having to spend time writing each piece of content from scratch.
2. Consistency
Another benefit of Pardot snippets is that they help ensure consistency across all marketing materials. By using the same pre-written content in multiple places, businesses can ensure that their messaging is consistent and on-brand. This can help increase brand recognition and make it easier for customers to recognize and engage with the business.
3. Improved Efficiency
Pardot snippets also help improve efficiency. By using pre-written content, businesses can reduce the amount of time spent on content creation and focus on other important marketing tasks. This can help boost overall marketing efficiency and productivity.
Real World Benefits
We work with a good number of financial services firms. Financial services firms have a high load of compliance. One of the requirements is disclaimers added to all communications. Traditionally firms have added their disclaimers to the footer of an email or landing page and copied and pasted that disclaimer. This works well until the lawyers inevitably make updates to the disclaimer.
Depending on the number of Pardot email templates you use with that disclaimer it can be quite time-consuming. Pardot Snippets allow for one central record for the disclaimer, utilized across all of the templates. With Pardot Snippets it just requires a change in one snippet record and everywhere that disclaimer’s short code is inserted the changes will appear.
How to Use Pardot Snippets
Setting up Pardot Snippets can be a bit tricky to set up the first time but once set up they are easy to use. You can find more information on the official Pardot Salesforce help documentation site.
Add the Snippets tab to your app tabs.
If you don’t see Snippets as an available tab ask your Salesforce Administrator to unhide the tab for your user profile.
Select “New” from the Snippets page
Give your Snippet a name and choose your Snippet type from the picklist. In my case, I am using Text. Then save your Pardot Snippet.
Related Lists. This is where it is less intuitive.
On the page layout for the Snippets object add the “Assignments” related list to the page.
On the page layout for the Campaign object (not Pardot Campaigns) add the “Snippet Assignments” related list to the page.
Create a campaign the Snippet will be used for if not already created.
On the Campaign page add a new Snippet from a previously created Snippet in the related list section.
Lastly, promise, navigate to your Pardot email template.
Place your cursor where the Snippet will reside. Click the Merge Field button
Check out our time-saving guide for building a Salesforce Flow to automatically associate your Snippets and Campaigns for even more time-savings.
Conclusion
Pardot snippets are a powerful tool that can help businesses save time, ensure consistency, and improve efficiency in their marketing efforts. By creating and using snippets, businesses can quickly insert pre-written content into their marketing materials without having to spend time writing each piece of content from scratch. If you’re not already using Pardot snippets, it’s definitely worth exploring this feature to see how it can benefit your business.
Wondering if there are other time-saving features you are missing out on? Salesforce has invested a lot of time and energy into updating Pardot quarterly. As a result, it can be difficult to keep up with all of the new features and updates. Reach out to Kuhle Word Marketing for a free evaluation call to see how we can help you increase the ROI of Pardot and Salesforce today.